PRICING
How much do my content marketing strategy and freelance copywriting services cost?Usually when you ask the question ‘How much do your content marketing strategy and/or copywriting services cost?’ the answer is invariably ‘it depends’.
And of course, it does depend. On how well developed your content marketing strategy already is, or what kind of copywriting project you have (an email blast series of five pages in total versus a 24 page long form direct sales letter, or a webpage with a potential sale value of £1.5 million).
That said, I understand you need to have an idea of costs for budgeting purposes. So here are some ball park figures to help you consider your options.
Flat Project Fee
It’s possible to quote you a flat copywriting project fee from a very detailed project brief explaining exactly what you need.
You can start this process by completing the briefing template about your brand values, positioning, offering, target audience, competition and business goals and include any other useful materials you have relating to your project (business plan, previous marketing campaigns, customer information).
My minimum fee is £250 but the final cost will depend on the size, scope and value of the copywriting project you have in mind.
You should be aware, that if the project creeps beyond the original scope agreement, I will have to invoice any additional work at my hourly rate.
Hourly Fee
I charge £69 per hour (that’s about $99). My fee covers research, writing, editing and the final draft for you to sign off.
We will discuss and agree potential hours before you sign up. Again, you should be aware, that if the project creeps beyond the original scope agreement, I will have to invoice any additional work at my hourly rate.
As a fast writer and a thorough editor, I never rip my clients off. I want you to be satisfied that I’ve delivered you value for money. My final invoice will include a full progress report of what I did for you and how long it took.
Daily Rate
This works well for developing your content marketing strategy and social media strategy.
Either I come to your place of work, or you can visit me at the Gateshead International Business Centre (this option gets you away from the distractions of what’s going on at work). Depending on how many decision makers are involved and what size company you are this can take anything from one to three days. My daily rate is £500 per day (about $722).
I work nationally and internationally. If you live outside of my local area I will still visit you but may need to charge for accommodation, travel and subsistence (and I won’t rip you off, I don’t expect five start treatment but I do need to be safe, warm and fed).
You should be aware, that if the project creeps beyond the original scope agreement, I will have to invoice any additional work at my hourly rate.
Deposit
Before beginning any project, I require a deposit payment of 50%.
Larger projects will be based on an estimate. If I quote you a flat project fee, the deposit will be 50% of that. Smaller projects will be charged at a flat fee paid in full upfront. I accept payment by direct bank transfer or via PayPal.
